Privacy policy

This Privacy Policy describes how runawaythelabelx.shop collects, uses, discloses, retains and otherwise processes personal information when individuals visit our website, purchase products, communicate with us or otherwise interact with our services.

We recognise the importance of protecting personal information and seek to process personal data in accordance with applicable United Kingdom data-protection requirements, including the UK GDPR, the Data Protection Act 2018 and relevant requirements applying to electronic communications and cookies.

For privacy questions or requests, contact:

info@runawaythelabelx.shop

Who This Policy Applies To

This Privacy Policy may apply to:

• Website visitors;
• Customers;
• Prospective customers;
• Customer-account holders;
• Newsletter or marketing subscribers;
• Individuals communicating with customer service; and
• Other individuals whose personal information is processed through our ecommerce activities.

Personal Information We May Collect

Depending on how you interact with runawaythelabelx.shop, we may collect or process categories of information including:

Identity Information

This may include:

• Name;
• Username or account identifier;
• Order identifier; and
• Other information used to identify a customer or transaction.

Contact Information

This may include:

• Email address;
• Telephone number where provided;
• Billing information; and
• Shipping or delivery information.

Order and Transaction Information

This may include:

• Products ordered;
• Product variations;
• Quantity;
• Purchase amount;
• Order history;
• Refund history;
• Return information;
• Transaction status; and
• Delivery information.

Payment-Related Information

Payments may be processed by Shopify or independent payment-service providers.

We may receive limited payment-related information, such as:

• Payment status;
• Payment method type;
• Billing details;
• Transaction references; and
• Fraud-screening results.

Full payment-card information may be processed directly by payment providers rather than stored directly by us.

Device and Technical Information

When you use our website, information may be collected automatically through Shopify, cookies or related technologies.

This may include:

• IP address;
• Browser type;
• Device type;
• Operating system;
• Device identifiers;
• Website activity;
• Referring pages;
• Pages viewed;
• Date and time of access; and
• Technical interaction information.

Customer-Service Communications

If you contact us, we may process:

• Your messages;
• Email correspondence;
• Complaint information;
• Return requests;
• Refund requests;
• Photographs sent in support of claims; and
• Other information you voluntarily provide.

Marketing Information

Where applicable, we may process:

• Marketing preferences;
• Consent records;
• Email engagement;
• Advertising interactions;
• Shopping interests; and
• Relevant communication history.

How We Collect Personal Information

We may obtain personal information:

• Directly from you;
• Through our Shopify storefront;
• When you place an order;
• When you create or use an account;
• When you contact customer service;
• Through cookies and similar technologies;
• From payment providers;
• From shipping or fulfilment providers;
• From fraud-prevention providers;
• From analytics providers;
• From advertising or marketing providers where lawful; and
• From other service providers supporting our ecommerce activities.

Why We Use Personal Information

We may use personal information for purposes including:

Processing Orders

We may process information to:

• Confirm orders;
• Collect or verify payment;
• Fulfil purchases;
• Arrange shipment;
• Provide delivery information;
• Handle cancellations;
• Process returns;
• Process refunds; and
• Provide customer support.

Operating the Website

We may use information to:

• Maintain website functionality;
• Provide shopping-cart functionality;
• Save preferences;
• Maintain customer accounts;
• Diagnose technical issues;
• Improve site usability; and
• Protect website security.

Fraud Prevention and Security

Information may be processed to:

• Detect suspicious transactions;
• Prevent payment fraud;
• Prevent account abuse;
• Protect customers;
• Protect our systems;
• Investigate security incidents; and
• Establish, exercise or defend legal claims.

Communications

We may use contact information to send:

• Order confirmations;
• Shipping notifications;
• Service messages;
• Customer-support responses;
• Security notices;
• Return and refund communications; and
• Other transactional communications.

Marketing

Where permitted by law, we may use information to communicate information about products, offers or services.

Where consent is required for electronic marketing, we seek to obtain appropriate consent.

Recipients may unsubscribe from marketing communications using the unsubscribe mechanism provided in relevant messages or by contacting:

info@runawaythelabelx.shop

Analytics and Improvement

We may use analytics to understand how customers interact with our website, assess website performance, improve functionality and understand general shopping activity.

Where cookies or similar technologies require consent, those technologies should be used in accordance with applicable consent requirements.

Lawful Bases for Processing

Depending on the activity, we may rely on one or more lawful bases under applicable UK data-protection law.

Contract

Processing may be necessary to take steps at your request before entering into a contract or to perform our contract with you.

For example, this may include processing information needed to:

• Accept orders;
• Process payments;
• Deliver goods;
• Handle returns; and
• Provide order-related customer service.

Legal Obligation

We may process information where necessary to comply with applicable legal obligations, including obligations relating to:

• Accounting;
• Tax;
• Consumer protection;
• Fraud prevention;
• Regulatory requirements; and
• Data-protection rights.

Legitimate Interests

We may process information where necessary for legitimate interests and where those interests are not overridden by the rights and freedoms of the individual.

Legitimate interests may include:

• Operating an ecommerce business;
• Maintaining security;
• Preventing fraud;
• Improving our services;
• Managing customer enquiries;
• Establishing or defending legal claims; and
• Understanding business performance.

Consent

Where required, we may rely on your consent, including for certain marketing or non-essential tracking activities.

Where processing is based on consent, consent may be withdrawn at any time, without affecting the lawfulness of processing that occurred before withdrawal.

Cookies and Similar Technologies

Our website may use cookies, pixels, scripts, local storage and similar technologies.

These technologies may support:

• Essential website functions;
• Shopping-cart functionality;
• Checkout;
• Authentication;
• Security;
• Preference storage;
• Analytics;
• Advertising; and
• Measurement.

Strictly necessary technologies may operate without optional consent where applicable law allows.

Where consent is legally required for non-essential cookies or similar technologies, users should have an appropriate opportunity to make a choice. ICO guidance states that users should be able to enable or disable non-essential cookies easily and that continuing to browse is not by itself sufficient consent.

Users may also be able to control cookies through browser settings, although disabling essential technologies may prevent parts of the website from functioning correctly.

Shopify

Our ecommerce store may be hosted and operated using Shopify technology.

Shopify may process personal information in connection with:

• Hosting;
• Checkout;
• Store functionality;
• Customer accounts;
• Order administration;
• Analytics;
• Security;
• Fraud prevention; and
• Other ecommerce services.

Depending on the processing activity, Shopify may process information on our behalf and may also have separate responsibilities under applicable privacy law.

Payment Providers

Payment information may be disclosed to or processed by payment-service providers, financial institutions and fraud-prevention providers as necessary to complete and protect transactions.

These providers may independently process information under their own legal obligations and privacy practices.

Fulfilment, Shipping and Delivery Providers

Information necessary to deliver an order may be disclosed to:

• Fulfilment centres;
• Warehousing providers;
• Carriers;
• Postal services;
• Logistics providers;
• Customs or border authorities where applicable; and
• Delivery partners.

Only information reasonably necessary for relevant fulfilment and delivery purposes should be disclosed.

Other Service Providers

We may use third parties that provide services including:

• Website hosting;
• IT infrastructure;
• Customer support;
• Analytics;
• Marketing;
• Email delivery;
• Fraud prevention;
• Security;
• Payment processing;
• Accounting; and
• Professional advice.

Service providers may receive personal information where necessary to perform their services.

Legal and Regulatory Disclosures

Personal information may be disclosed where reasonably necessary to:

• Comply with law;
• Respond to lawful regulatory or governmental requests;
• Enforce contracts;
• Detect or investigate fraud;
• Protect rights, property or safety;
• Establish or defend legal claims; or
• Comply with court orders or other valid legal processes.

Business Transactions

If some or all of the business or its assets are reorganised, transferred, sold or otherwise subject to a corporate transaction, relevant information may be transferred as part of that transaction, subject to applicable privacy requirements.

International Transfers

Shopify, payment providers, fulfilment providers and other service providers may process information in countries outside the United Kingdom.

Where a restricted international transfer is made, we seek to use a legally permitted transfer mechanism where required, such as:

• UK adequacy regulations;
• Appropriate contractual safeguards;
• The UK International Data Transfer Agreement or applicable addendum where appropriate; or
• Another legally recognised transfer mechanism.

ICO guidance requires restricted transfers to be supported by adequacy, appropriate safeguards or another permitted mechanism.

Data Retention

We retain personal information for no longer than reasonably necessary for the purposes for which it was collected, subject to applicable legal, accounting, tax, fraud-prevention, dispute-resolution and regulatory requirements.

Factors used to determine retention periods may include:

• Nature of the information;
• Purpose of processing;
• Duration of the customer relationship;
• Applicable limitation periods;
• Accounting and tax obligations;
• Fraud-prevention requirements;
• Legal claims; and
• Security requirements.

Information may be deleted, anonymised or securely retained where appropriate when it is no longer required for active use.

Data Security

We seek to use reasonable technical and organisational measures designed to protect personal information against risks including:

• Unauthorised access;
• Accidental loss;
• Improper disclosure;
• Destruction;
• Alteration; and
• Misuse.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Customers are responsible for taking reasonable precautions to protect account credentials and devices.

Your Data-Protection Rights

Depending on the circumstances and applicable law, individuals may have rights including:

• The right to be informed;
• The right of access;
• The right to rectification;
• The right to erasure;
• The right to restrict processing;
• The right to data portability;
• The right to object;
• Rights relating to certain automated decision-making; and
• The right to withdraw consent where processing is based on consent.

ICO guidance requires privacy information to explain applicable individual rights and complaint rights.

Not every right applies in every circumstance.

We may need to verify identity before completing certain requests.

Right to Object

Where personal information is processed on the basis of legitimate interests, individuals may have a right to object to that processing.

Individuals also have particular rights in relation to processing for direct-marketing purposes.

To exercise an applicable right, contact:

info@runawaythelabelx.shop

Automated Decision-Making

Certain fraud-prevention or payment systems may use automated tools to assess transaction risk.

Where solely automated decision-making produces legal or similarly significant effects and applicable law provides additional rights, those rights will be respected.

Children's Privacy

Our store is intended for customers legally capable of entering into the relevant purchasing arrangements.

We do not knowingly seek to collect children's personal information in a manner inconsistent with applicable law.

If you believe a child has provided personal information improperly, please contact:

info@runawaythelabelx.shop

Data-Protection Complaints

Individuals may submit a complaint about how their personal information has been handled by contacting:

info@runawaythelabelx.shop

Please describe the concern and provide sufficient information for us to identify and investigate the matter.

In accordance with current UK requirements, we will maintain an appropriate process for data-protection complaints, seek to acknowledge complaints within the legally required period, investigate them appropriately and communicate the outcome. The ICO confirms that from June 2026 organisations must provide a clear complaints route and acknowledge data-protection complaints within 30 days.

Individuals may also have the right to complain to the Information Commissioner's Office (ICO).

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in:

• Our services;
• Technology;
• Shopify functionality;
• Service providers;
• Legal requirements; or
• Data-processing practices.

The latest version will be displayed on runawaythelabelx.shop with the relevant updated date.

Contact Us

Privacy questions, requests and complaints may be directed to:

Website: runawaythelabelx.shop
Email: info@runawaythelabelx.shop